Reputation Management
A company’s reputation closely aligns identity (what the company is), communication (what the company says), and action (what the company does). Who are you?
A good reputation is designed to build and reinforce trusting relationships with companies and various constituencies. Our process for reputation management integrates business strategy, marketing, branding, organizational engagement, and communications with all stakeholders.
This integrated approach allows us, working with you to create a formal reputation risk plan that outlines where and how the brand creates perceived value with each stakeholder and helps identify any gaps.
In the social sphere, we listen and identify what is being said or felt about a key executive or the brand in general, then take steps to ensure that the general consensus is in line with the corporate goals
Risk Management
A company’s ability to manage risk, often determines their ability to succeed. When risk is encountered we aim to minimize, monitor, and control the immediate impact.
Risks come in many forms, from many sources and could hit your company in the form of unstable financial markets, project failures at any phase, legal liabilities, credit risk, accidents, as well as a deliberate malicious attack from an adversary.
Intangible risk management identifies a new type of a risk that has a 100% probability of occurring but is ignored by the organization due to a lack of identification ability.
Implementing a social media strategy prior to a negative event enables companies to demonstrate transparency and build trust, reducing the negative effect of the risk and the related consequences. People are more likely to forgive missteps of people they trust.
Brand Management
A company’s value is largely wrapped up in the perception of the corporate brand. A brand is a promise. How the company fulfills that promise constitutes its reputation.
Managing a brand includes the company’s tangibles and intangibles. The intangibles include the perception of the experience delivered by the company to their constituencies.
A strong brand reputation ensures more word of mouth publicity, encourages repetitive buying, customer satisfaction, investment, trust and loyalty. We help you define, position and deliver your brand, in the social arena.