Case Studies
Financial Website - Engagement Strategy
The client’s business offers an online platform for startups in the tech space seeking funding. In 2012, as they launch the platform, they must quickly gain traction in the marketplace with two stakeholders - tech focused startups and various investor communities simultaneously.
SocialCues has created a social media engagement strategy that speaks specifically to each group. We’ve created compelling content that provides a rich experience and creates context for engagement in social media.
As we identify and attract the primary influencers, effective content and inspiring storytelling are the key to this campaign’s success. We’ll publish the digital content on their website and blog, as well as on key, relevant social networks to reach investors and startups.
“Engagement leads to loyalty.
Loyalty leads to advocacy.
Advocacy leads to new customers.”
Tourism - Content Strategy
The client is a government body which promotes travel and tourism, across traditional channels in the US and internationally. The younger audience they desire, are not responding to traditional advertising so they’ve contacted Social Cues.
We’ve created unique content for each target market. The strategy relies on finding, engaging and influencing these targets through the dissemination and further sharing of this valuable content.
The quality of the information and content is as important as how you distribute and leverage it. Content is the most important part of this social campaign.
“In social media, cash is not king,
content is king. It’s gold, it rules.”