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Category Archive for: ‘Engagement’

  • BlackSharp FM Article June 2013

    Industry in Transition

    As the mining industry continues it’s transition, with an aging workforce and financial challenges there is good news on the horizon. In an article by Financial Mail (FM South Africa), technology is quite likely going to be a major star of the transition. Technology, the …

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  • BlackSharp Strategy

    Social Strategy Increases Effectiveness

    In a recent McKinsey report, the findings were conclusive – companies must leverage social media, from blogs to social networks, to effectively communicate with their customers around the world.  Social media greatly enhances customer loyalty, especially when outreach efforts are culturally attuned to each market. …

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